#website #logo #poster #graphicdesign #publication #typesetting #promotion #illustration #mascot #storytelling #artdirection
耆樂無窮盡 Make Elderly Happier
客戶：社會創建慈善 Social Innovation Charity Limited
項目：【賽馬會耆樂大本營】項目第二季 Jockey Club Elderly Cheer Hub Season 2
案例：平面設計Graphic Design｜數碼設計Digital Design｜書刊排版Publication Typesetting
項目的挑戰 : :
項目「耆樂大本營」第二季乃是社會創新項目，無先例可言，亦無有舊框所限；及
項目為期兩年，需要無預警、不定期完成短期限的設計工作。
Challenges : :
The “Elderly Cheer Hub” project is a social innovation project with no precedents, but also is not limited by old thinking or frameworks; &
The project lasts for two years and requires finishing all design works in short turnaround times without a concrete schedule beforehand.
靈感來源 : :
也需表現開開心心，使用了創意插圖，而又是我們預設的美術方向。
花園、花卉展現一個開心的『大本營』的共同構建，八角星符號也有著煙花的效果圖案，關鍵視覺圖像就像一個完美建成的生態圈及路線圖。
Inspirations : :
To express cheerfulness, we use creative illustrations. And it is also our preset art direction.
The garden and flowers together create a happy "base camp," while the eight-pointed asterisk symbol also has a firework effect pattern. The key visual is like a perfectly built ecosystem and roadmap.
項目標誌設計｜Project Logo design
項目網站設計 (模擬在手提電腦上)｜Project website design (dummy on laptop computer)
項目網站設計之 計劃首頁的 全頁面｜Project website design (full landing front page page)
項目網站設計之 計劃介紹頁的 全頁面｜Project website design (full programme details page)
項目網站設計之 最新消息頁的 全頁面｜Project website design (full latest news page)
項目網站設計之 參與計劃頁的 全頁面｜Project website design (full joining programme page)
項目網站設計之 院舍報名的 全頁面｜Project website design (full elderly home joining page)
項目網站設計之 社企報名的 全頁面｜Project website design (full social enterprise joining page)
項目網站設計之 年輕長者義工報名的 全頁面｜Project website design (full young elderly volunteer joining page)
項目網站設計之 總活動花絮頁的 全頁面｜Project website design (full all Activities Highlights page)
項目網站設計之 單一活動花絮頁的 全頁面｜Project website design (full single Activity Highlights page)
項目網站設計之 文件連結頁的 全頁面｜Project website design (full document linkage page)
項目推廣A3海報設計｜A3-size Project Promotional Poster design
項目A5活動目錄小冊子設計 之 封面封底｜A5-size Project Activities Catalogue (cover & back) design
項目A5活動目錄小冊子設計 之 參加流程介紹｜A5-size Project Activities Catalogue (participating procedure introduction & infographic) design
項目A5活動目錄小冊子設計 之 總目錄頁和導覽指引頁｜A5-size Project Activities Catalogue (contents page & browsing guideline page) design
項目A5活動目錄小冊子設計 之 單活動單內容頁｜A5-size Project Activities Catalogue (one activity one page) design
項目招募戶外橫額設計｜Programme recruiting outdoor banner design
項目推廣社企招募B5海報設計｜B5-size Project Social Enterprise Recruitment Poster design
項目專用環保三文治袋設計｜Programme specific-usage sanwich packing design
整合設計作品集
網站設計 與 活動推廣篇
無狀無名設計事務所 有幸為 社會創建慈善 策劃的【賽馬會耆樂大本營】項目設計一系列項目推廣物品及專屬網站，供客戶作實體及網上推廣是次長達兩年的項目。
統籌與美術指導：Sou輝｜接觸點設計、網站製作及維護：Mandy T. (PoDs)｜撰文：客戶提供｜插圖：Mandy T. (PoDs)、Joe C. (PoDs)、Davis D. (PoDs)
設計交付成品
標誌設計
專屬網站建立和維護
海報與單張
活動目錄小冊子
書刊廣告
戶外橫額
環保三文治袋
Solutions Digest : :
Design Studio MZ+MM provided integrated design for the Jockey Club Elderly Cheer Hub organised by Social Innovation Charity Limited.
Project coordinated & art-directed by SouFai; collateral designed & website maintained by Mandy T. (PoDs); copywriting provided by the client; illustrations created by Mandy T. (PoDs), Joe C. (PoDs) & Davis D. (PoDs).
We kept up using an Innocent style of illustrations. Although this persistence was a huge burden, we still managed to insist on it until the end of the project.
Deliverables:
Project Logo;
Official website building & maintenance;
Poster & pamphlet;
Activities catalogue;
Outdoor banner; &
Sandwich Packing.
