#animation #artdirection #production #digitaldesign #infographic #storyboard

充電小能手 Power Supplier

客戶：EPT Energy Inc（原廠委託設計代工企業 ODM）
項目：「可攜式多用途電池充電器」動畫 Multi-Function Portable Power Station Animation
案例：三維電腦動畫 3D Computer Animation｜數碼設計 Digital Design

項目的挑戰 : :

客戶還停留於堆砌而成的動畫製作，亦沒有敘事的要求；
客戶營銷產品到外國而又分散到不同地域；及
客戶沒有系統化、貫徹的包裝和營銷工具，亦沒有可用的美術材料。

Challenges : :

The client wished to throw everything into the videos without the concept of storytelling.
The client sells their products to foreign markets spread across many regions; &
The client had no systematic and consistent packaging and marketing tools, nor did they have any art materials available.

靈感來源 : :

行動中使用應充電器是必然的，故此我們需挑選和合成了大量戶外元素及場景。
六角形代表著產品的整合式用途，木材枱面顯示戶外性質和帶出普遍科技產品沒有的親切的感覺。

Inspirations : :

Using a charger in mobility is a must. We select and synthesise a large number of outdoor elements and scenes.
The hexagonal shape represents the integrated use of the product, and the wooden tabletop shows the outdoor nature and brings out a cosy feeling that most technological products are lack of.

製作中的截圖之開場的特效｜Screen capture of the production of the opening visual effect

動畫截圖之產品端口指示分鏡｜Screen capture of I/O Indications scene

動畫截圖之純產品展示分鏡｜3Screen capture of Full Product Displaying scene

動畫截圖之使用產品其中一個端口的分鏡｜Screen capture of the usage of one Product I/O scene

動畫截圖之使用產品唯一的無線端口的分鏡｜Screen capture of the usage of the only wireless Product I/O scene

動畫截圖之合成太陽能板配件在草地上｜Screen capture of Solar Panel Accessories made on the grassland

動畫截圖之產品的氣溫能耐度｜Screen capture of Product's temperature persistence scene

動畫交付成品 Final Animation

三維電腦動畫｜3D Computer Animation

* 點擊右方短片上的按鈕播放 Press ►to play

多媒體錄像作品集

電腦動畫與行銷推廣篇

無狀無名設計事務所有幸為 EPT Energy Inc 設計「可攜式多用途電池充電器」宣傳動畫，供客戶以生動的方式介紹商品。

動畫利用了不同的運鏡和特效，把充電器的所有特點及功能一一呈現於觀衆眼前。配合流暢的模擬使用片段，能讓觀衆一目瞭然，完全掌握如何善用商品。

＊＊＊

創意與導演：Sou輝｜撰文：客戶提供｜設計：Sou輝、PoDs｜動畫製作：LC Yeung (PoDs)｜照片與音樂：資源庫

設計交付成品

創意構思
分鏡故事板
圖案與字體設計
拍攝產品套裝連手提保護箱錄像片段
產品的電腦三維模型
三維電腦動畫

Solutions Digest : :

Design Studio MZ+MM delivered a full production of an animated sales video for a product of EPT Energy Inc.
Concept developed by SouFai; animation directed by SouFai; 3D animation created by LC Yeung; copywriting provided by the client; photos & music sourced from a royalty-free platform.
Deliverables:
- Concept development;
- Storyboard;
- Graphic & typography;
- Shoot footage of the product set in the protection carrier;
- 3D modelling of client’s product; &
- 3D animation of video.