Frequently Asked Questions
FAQ 常見問題
什麼是社會企業？
社會企業 是指致力於解決社會問題、改善社區、提升人們的生活機會或改善環境的企業。與主要以股東利潤最大化為目標的傳統企業不同，社會企業將大部分利潤重新投資於自身業務或當地社區，以進一步履行其社會或環境使命。
無狀無名設計事務所是一間社會企業，致力於促進殘疾設計師共融。我們已獲得SEE Mark 社企認證，編號為SE 0114。
What is a Social Enterprise?
A social enterprise is a business that trades to tackle social problems, improve communities, people's life chances, or the environment. Unlike traditional businesses that primarily aim to maximise profit for shareholders, social enterprises reinvest the majority of their profits back into their business or the local community to further their social or environmental mission.
Design Studio MZ+MM is a Social Enterprise fostering the inclusion of designers with disabilities. We are endorsed by the SEE Mark, with which number SE 0114.
什麼是傳播設計？
傳播設計 是一個跨領域的設計學問，不僅透過包括視覺媒介，甚或利用純音頻、影音、電子媒介、互動媒介、跨媒介等各式各樣的載體，將資料和訊息傳遞給目標受眾。它融合了平面設計、行銷、心理學和科技等學科的學問，旨在創造有效且引人入勝的溝通。其主要目標是確保受眾不僅能夠接收預期訊息，還能理解並採取行動，這通常需要策略性地結合視覺、文字和互動元素。傳播設計涵蓋了從品牌推廣、廣告到使用者介面和資訊圖形等各種應用領域。
無狀無名設計事務所融合多方多元人才的專長，提供傳播設計服務，讓每一個專案有效地傳達客戶希望傳達的訊息。
What is communication design?
Communication design is a multidisciplinary creativity that focuses on how information and messages are conveyed to target audiences through various media, including visual, audio, audio-visual, digital, analogue, interactive, or multi-media. It blends principles from graphic design, marketing, psychology, and technology to create effective and engaging communications. The primary goal is to ensure that the intended message is not only received but also understood and acted upon by the audience, often by strategically combining visual, textual, and interactive elements. This can encompass a wide range of applications, from branding and advertising to user interfaces and informational graphics.
Design Studio MZ+MM integrates the expertise of various creative partners to provide comprehensive communication design services, ensuring that each project effectively conveys the client's intended message
什麼是美術指導？
美術指導 是一個精心策劃的過程，為設計專案、品牌、廣告或電影等活動，塑造一切與視覺相關而目標受眾能接觸到的成品，並保持一致的美學風格。它涉及監督所有視覺元素（例如影像、字體、配色方案、佈局、氣氛、語調與態度等），以確保它們與交付成品的所有其他感官和專案目標相一致，有效地傳達預期訊息，並與目標受眾產生共鳴。美術總監（美術指導的統籌或執行者的一般稱謂）負責將抽象概念和創意簡報轉化為切實的視覺解決方案，指導由設計師、攝影師、插畫家和其他視覺藝術家組成的團隊，將具有凝聚力和影響力的願景變為現實。
無狀無名設計事務所的創辦人兼設計藝術總監經歷了二十多美術指導的苦與樂，更善長觀察及引導跟隨者的能力。我們定能貫徹設計品質，提供一切與視覺相關的專案服務，讓每一件交付誠品遠超客戶的基本需求。
What is art direction?
Art direction is the strategic process of defining and maintaining a consistent visual and aesthetic style for a design project, brand, campaign, or movie. It involves overseeing all visual elements—such as imagery, typography, colour palettes, layout, mood, tone and manner—to ensure they align with all other senses of the deliverables and the project's goals, communicate the intended message effectively, and resonate with the target audience. The practitioner of art direction, often referred to as an art director, is responsible for translating abstract concepts and creative briefs into tangible visual solutions, guiding a team of designers, photographers, illustrators, and other visual artists to bring a cohesive and impactful vision to life.
The Founder and Design Director of Design Studio MZ+MM has experienced more than 20 years of joys and sorrows through his career in art direction. He is also good at observing and guiding followers’ abilities; their experiences often grow at the same time. We will be able to maintain a consistent design quality in our services, so that every deliverable far exceeds the basic needs of our clientele.
為何設計工作都必需美術指導，尤其屬於組織或品牌的一切？
在一個完備的企業營運中，為了利潤最大化，抑或永續發展也罷，其對外和對內的形象，某程度上是經過一段時間的艱苦經營而得出來的永遠的半成果。然而，一個品牌、一間非營利組織或一座城市，亦復如是。用類比來解說或更清晰，試想像整個營造就像一齣電影、一輯長篇電視劇，每一個呈現於觀眾的影音，都經過策劃與執行。無論那一個電影的製作人員都可以容易地對上一個類似的企業的職位，大概祇有美術指導一職，沒有一個可以對得上的企業職位，也有極少數的非創意產業的企業設有美術總監的職位。若然沒美術指導的電影或電視劇，其視覺元素及美術風格就會凌亂不堪，碎片式片段難以湊合，令電影的時空猶如夢境。企業沒有認真看待貫徹美術與品味，一切營運便難持續。
無狀無名設計事務所的創辦人兼設計藝術總監擁有二十多美術指導的經歷，由跨國大型廣告公司、跨國500強企業、國際時裝品牌、小型網絡時裝品牌，乃至中小微企。他善用觀察力與執行力，提供策略性兼價格平民化的美術方案，貫徹建議的風格與品味。
Why does design work require art direction, especially for everything related to an organisation or brand?
In a complete corporate operation, for maximising profits or sustainable development, its external and internal image is, to a certain extent, an ever ongoing deliverable obtained after a period of hard work. The same is true for a brand, a non-profit organisation or a city. To explain it more clearly with an analogy, imagine that the entire operation is like a movie or a long-running TV series. Every audio and video presented to the audience has been planned and executed. No matter which movie crew member can easily match a similar corporate position. Probably, there is only the position of art director, which no corporate position can match. Of course, very few companies in non-creative industries have the position of art director. But, if there is no art director in a movie or TV series, its visual elements and style will be messy, and the fragmented visuals will be difficult to put together, making the time and space of the movie like a dream. If a company does not take art and aesthetics seriously, all operations will be difficult to sustain.
The Founder and Design Director of Design Studio MZ+MM has more than 20 years of experience in art direction, from large multinational advertising companies, multinational Fortune 500 companies, international fashion brands, small online fashion brands, and even small and medium-sized enterprises. He makes good use of his observation and execution to provide strategic and affordable aesthetic solutions and implement the suggested style and aesthetics.