#website #logo #poster #graphicdesign #publication #typesetting #promotion #artdirection
耆樂無窮 Make Elderly Happy
客戶：社會創建慈善 Social Innovation Charity
項目：【賽馬會耆樂大本營】項目 Jockey Club Elderly Cheer Hub
案例：平面設計Graphic Design｜數碼設計Digital Design｜書刊排版Publication Typesetting
項目的挑戰 : :
項目「耆樂大本營」乃是社會創新項目，無先例可言，亦無有舊框所限；及
項目為期兩年，需要無預警、不定期完成短期限的設計工作。
Challenges : :
The “Elderly Cheer Hub” project is a social innovation project with no precedents, but also is not limited by old thinking or frameworks; &
The project lasts for two years and requires finishing all design works in short turnaround times without a concrete schedule beforehand.
靈感來源 : :
開開心心的表現手法，使用了創意插圖，而又是我們預設的美術方向。
煙花、比賽中觀眾使用的「打氣」吹氣棒棒、純真式插圖、笑臉等等都表達開心的符號。
Inspirations : :
To express cheerfulness, we use creative illustrations. And it is also our preset art direction.
There are a lot of symbols that can express cheerfulness, such as fireworks, inflatable sticks used by spectators during competitions, the innocent style of illustrations, smiley faces, etc.
項目標誌設計｜Project Logo design
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目網站設計 (模擬在手提電腦上)｜Project website design (dummy on laptop computer)
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目網站設計之 活動花絮 全頁面｜Project website design (full Activity Highlights page)
項目推廣對摺A4單張設計 之 封面封底｜One-fold A4-size Project Promotional pamphlet (cover & back) design
項目推廣對摺A4單張設計 之 全開內對頁｜One-fold A4-size Project Promotional pamphlet (inside spread) design
項目推廣A3海報設計｜A3-size Project Promotional Poster design
項目A4活動目錄小冊子設計 之 封面封底｜A4-size Project Activities Catalogue (cover & back) design
項目A4活動目錄小冊子設計 之 參加流程介紹｜A4-size Project Activities Catalogue (participating procedure introduction & infographic) design
項目A4活動目錄小冊子設計 之 總目錄頁和導覽指引頁｜A4-size Project Activities Catalogue (contents page & browsing guideline page) design
項目A4活動目錄小冊子設計 之 單活動單內容頁｜A4-size Project Activities Catalogue (one activity one page) design
項目A4活動目錄小冊子設計 之 活動性質用顏色分辨｜A4-size Project Activities Catalogue (classification by different colours) design
項目A4活動目錄小冊子 (在網站刊載亦可下載)｜Project Activities Catalogue (located on the official website ready for download)
項目推廣設計 之 電郵簽署欄橫額｜Project Promotion (banner under the email signature) design
項目推廣B5書刊對頁廣告設計｜Project Advertisement on B5 Publication (spread pages)
項目推廣設計 之 社交媒體帖子插圖｜Project Promotion (illustrations for social media posts) design｜圖：Michelle C. (PoDs)
項目與SEE Mark聯乘推廣設計 之 社交媒體帖子插圖｜Project crossover SEE Mark Promotion (illustrations for social media posts) design｜圖：Christy C. (PoDs)、Davis D. (PoDs)
整合設計作品集
網站設計 與 活動推廣篇
無狀無名設計事務所 有幸為 社會創建慈善 策劃的【賽馬會耆樂大本營】項目設計一系列項目推廣物品及專屬網站，供客戶作實體及網上推廣是次長達兩年的項目。
統籌與美術指導：Sou輝｜接觸點設計、網站製作及維護：Michelle C. (PoDs)｜撰文：客戶提供｜插圖：Michelle C. (PoDs)、Christy C. (PoDs)、Davis D. (PoDs)
設計交付成品
標誌設計
專屬網站建立和維護
海報與單張
活動目錄小冊子
社交媒體帖子插圖
電郵簽署欄橫額
書刊廣告
Solutions Digest : :
Design Studio MZ+MM provided integrated design for the Jockey Club Elderly Cheer Hub organised by Social Innovation Charity Limited.
Project coordinated & art-directed by SouFai; collateral designed & website maintained by Michelle C. (PoDs); copywriting provided by the client; illustrations created by Michelle C. (PoDs), Christy C. (PoDs) & Davis D. (PoDs).
We kept up using an Innocent style of illustrations. Although this persistence was a huge burden, we still managed to insist on it until the end of the project.
Deliverables:
Project Logo;
Official website building & maintenance;
Poster & pamphlet;
Activities catalogue;
Illustrations for social media posts;
Banner under email signature; &
Publication advertisement.
