
Social Procurement Makes a Difference
Implement Diversity, Equity & Inclusion through Social Procurement
Our Pragmatic & Versatile Approaches are the Edge of Our Sustainability Report Design Solutions
Our Ability Being Recognised
We built our branding ourselves from scratch. In 2024, we are honoured to receive the Best Sustainability Brand in the HKDA Brand Design Awards 2024 organised by the Hong Kong Designers Association.
Our Aesthetic Yet Pragmatic Approaches
Our founder is experienced and savvy. Under his mentorship, every partner is guided properly until every usable deliverable is accomplished. Still, we are a profit-making social enterprise, not philanthropic.
Alan So
-
Founder, Design Director & Mentor
30+ years of experience in art direction
10+ years of experience in branding
12 years in advertising & communications
5 years in RTW fashion retailing
-
Alan was former art directors in multiple HK4As advertising agencies including Euro RSCG Partnership, Bates Advertising, Wunderman, DDB Needham, and Dentsu Young & Rubicam. During these times, he has serviced many international clients, like Intel, Volvo, BNP Paribas, Microsoft, Agilent Technology, HSBC, Citibank, Piaget, Neutrogena, Moulinex, Yakult, Lycra, Campbell’s Soup, Sony, Nissin Foods, Panasonic and more.
-
Associate Member, Hong Kong Designers Association
Rare Leadership Graduate, Rare with Google’s Leadership Academy
Leadership Journey Phase 1, Autopilot Leadership Lab
HK Sign Language intermediate level, Hong Kong Association of the Deaf
International Muse Creative Awards winners in 2017, 2019, 2020 and more
BSc (Eng), The University of Hong Kong
Graduate Diploma in Marketing Management, Hong Kong Management Association
Design Director (he/him)
Our Proven Aesthetic Deliverables That Excel in Outcomes
Creative, Yet Pragmatic
Big Idea is Phenomenal
Small Idea also Works Great
Analytic Development of Infographics & Highly-unified Iconography
Precision and Professionalism is Our Belief
Dignity and Sincerity should be Yours
Analytic and Pragmatic, Yet Aesthetic and Creative
Playful Ideas can be Pragmatic
Unified Iconography Matters to Viewers
Creative-based Storytelling
Presenters Always Tell Their Own Story
Audience Emotions Influence the Message Received
Our Merit & Added Social Value
-
Creativity & Aesthetics
Our Department No.10 delivers our creative solutions aesthetically and technically. Check into our Work page, or contact us for a full presentation.
-
Eclectic Credentials
All deliverables are co-created by members of our inclusive team as well as our senior creative fellow. Our creative individuals are the essence.
-
Pragmatic & Versatile
Apart from being recognised by our award, our pragmatic and versatile approaches are the edge of our creative and aesthetic solutions.
Find out how creative social procurement can be.
or
call us at (852) 6557 3346
“Strength lies in differences, not in similarities.”
— Stephen Richards Covey