整合設計作品集

專題策展 與 接觸點設計篇

還記得身高 1米2 時的二三事嗎？好像超遙遠吧！《我們的》小型美術展展示多元人才用美術紀實了香港的肌理及內涵，故此您將回復自己身高 1米2 時的視覺與記憶。

主題：《我們的：地上壹點貳米的距離感》多元人才小型美術展

時間：2022 - 2023

首展：夢創成真 Dream Impact

貳展：賽馬會啟藝學苑 Jockey Club Artspiration Academy

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構思：展覽的標題和整體設計巧妙地融合在一起，儘管預算有限，但仍能激發觀眾的興趣。

故事：創意敘事在今天極為重要。主題圖像是香港一個公共屋邨傳統走廊的設計場景。我們的故事就是從海報和所有宣傳中的這個富有想像的場景開始的。我們一起創作了兩個大約7歲、身高約1.2公尺的虛擬人物。除了創作主題之外，策展人也創作了整個故事線，並運用不同的工具來完成故事的講述，包括文案撰寫、設計主題標題、售賣紀念套裝、在Instagram上進行目標推廣、各種免費網絡平台執行不同的功能、製作與網絡信息鏈接的二維碼以及現場互動活動。

執行：我們與 糕點時光 合作，將我們的明信片與他們的星級產品龍鬚糖一起出售。該包與主題高度契合。

推廣：我們透過 Instagram 進行了推廣活動。訊息被策略性地一條一條地推送。不僅提供了額外的信息，還提高了認知度。

創意與策展：Sou輝｜設計：Sou輝、PoDs｜撰文：Sou輝｜插圖：Johnny C.｜參與藝術家：Tiger L.、Apple T.、Sheung W.、KY Tang

設計交付成品

• 概念構思

• 專題命名和撰寫文案

• 視覺識別設計

• 展板設計

• 創意插圖（主題圖像和所有應用圖像）

• 5名美術家和策展人的 7歲時的俏像插圖

• 2名虛擬人物（小時居於公共屋邨）

• 迷你網站（附設於無狀無名設計事務所的網站）

• 網上互動（使用二維碼作）

• 紀念品套裝設計（龍鬚糖 加 5張明信片）

• 宣傳策劃（免費資源）

• 社交媒體行銷

Solutions Digest : :

• Design Studio MZ+MM holistically designed the whole Mini-exhibition of Visual Arts by the People of Differences “We All Witness: a Distanced Sensation at the 1.2-Metre Height of Vision”.

• The Conception: The title of the exhibition and overall design are magically blended to escalate the interest of viewership, despite the limited budget.

• The Story: Storytelling is extremely important today. The key visual was a designed scene of a traditional corridor of a housing estate in Hong Kong. We began our story with this imaginative scenario in the poster and all promotions. Together, we created two comic characters who were about 7 years old and in the height of about 1.2 metres. Besides creating the theme, the curator created the whole storyline and utilised different tools to accomplish the storytelling including copywriting, designing the theme title, selling souvenir packs, promoting to our targets on Instagram, various free online platforms performing different tasks, making QR code linked with online information as well as on-the-spot interactive activities.

• The Execution: In collaboration with Time To Gold, we sold our postcards together with their hero product–Dragon’s Beard Candy. The pack was highly cohesive with the theme.

• The Promotion: We made a campaign of promotion through Instagram. Messages were pushed one after one strategically. Additional information was provided as well as awareness was built.

• The Credits: SouFai as Curator, Designer, and Copywriter; Johnny C as Illustrator; Tiger L, Apple T., Sheung W. & KY Tang as Artists joined.

• Deliverables:

  • Concept Development;

  • Exhibition naming & Copywriting;

  • Visual Identity Design;

  • Display Design;

  • Creative Illustrations of Key Visual;

  • Illustrations of all Visuals for Online Interaction & Social Media;

  • 7 Years Old Portraits of the 5 Artists and the Curator;

  • 2 Comic Characters (living in public housing at young);

  • Mini-website (hosted under designbypods.hk);

  • Online Interaction (using QR code);

  • Souvenir Pack Design (Dragon’s Beard Candy plus 5 Postcards);

  • Promotion Strategy (Free External Resources); &

  • Social Media Marketing.