#conceptdevelopment #digitaldesign #branding #socialmedia #marketing #artdirection
炫幻！大變身 Transform Avatar 1~2~3
客戶：無狀無名設計事務所 Design Studio MZ+MM
項目：「頭像訂製服務」項目 Project “B2C Avatar Creation Service”
案例：數碼設計 Digital Design｜營銷宣傳品 Marketing Collateral
項目的挑戰 : :
招募多元人才創意夥伴當中，很多喜歡繪畫漫畫化的俏像；及
無狀無名設計事務所衹提供「商對商」的設計服務，若能增加「商對客」服務範圍，肯定其創效。
Challenges : :
Many of the PoDs creative partners we recruited like to draw comic-style portraits; &
Design Studio MZ+MM only provides B2B (business-to-business) design services. If it could expand its B2C (business-to-customer) service scope, its impact would surely be huge.
靈感來源 : :
商對客的服務大概與普通零售銷售的網店相約的運作，並開設最具用客潛力的Instagram社交媒體平台。
取自「投名狀」，服務名和店名用其廣東話同音詞彙「頭名狀」選用我們的服務，猶如交出一個功勞、投以信賴的一票。
Inspirations : :
Our B2C services are roughly the same as those of ordinary retail online stores, and we also open up the Instagram social media platform with the greatest user potential.
Derived from “投名狀” (proof of allegiance to a gangster), the service name and store name use its Cantonese homonym “頭名狀” (投 meaning “delivery” and 頭 (meaning “head”); they sound the same in Cantonese). Choosing our service is like handing over an allegiance and casting a vote of trust.
標誌設計 Logo Design
網站設計 之 B2C服務首頁 ｜Website design: B2C front page
標語創作 之「全港最大創頭」｜Tagline Design: "The Biggest Avatar Creation Site in Hong Kong (in Cantonese, it sounds like the biggest startup investor in Hong Kong)
網站設計 之 展示個體藝術家式樣的專頁 ｜Website design: Individual artist's style demonstration page
資訊設計 之 服務的購買流程表 ｜Information design: the purchase procedure of the B2C avatar creation service
社媒行銷 之 首發推廣其中一個男性為目標的「感動」帖子｜Social Media Marketing: one of the launching "rolling" posts targeting male potential customers
社媒行銷 之 首發推廣其中一個男性為目標的「感動」帖子｜Social Media Marketing: one of the launching "rolling" posts targeting male potential customers
社媒行銷 之 特色連續不斷的模組設計 (Instagram還是以正方形帖子格式的時間)｜Social Media Marketing: the continuous template of posts in the Instagram front page (before Instagram changed its square format of posts to portrait format)
社媒行銷 之 首發推廣其中一個男性為目標的「感動」帖子｜Social Media Marketing: one of the launching "rolling" posts targeting male potential customers
社媒行銷 之 首發九格合體推廣 女性為目標的「變身器」帖子｜Social Media Marketing: the 9-post integrated launching "transform device" posts targeting female potential customers
社媒行銷 之 九格合體推廣 聖誕節推廣帖子「聖誕老人的新頭像」｜Social Media Marketing: the 9-post integrated Christmas posts "Santa Claus' new avatar"
社媒行銷 之 首發推廣其中一個女性為目標的「變身器」帖子｜Social Media Marketing: one of the launching "transform device" posts targeting female potential customers
社媒行銷 之 首發推廣其中一個女性為目標的「變身器」帖子｜Social Media Marketing: one of the launching "transform device" posts targeting female potential customers
社媒行銷 之 首發推廣其中一個女性為目標的「變身器」帖子｜Social Media Marketing: one of the launching "transform device" posts targeting female potential customers
數碼設計作品集
敘事設計 與 社媒行銷篇
無狀無名設計事務所 自設客製化頭像設計服務，另覓途徑推廣多元藝術家。除設立附屬於無狀無名的微網站外，還在頭像服務的主要目標群眾的社交媒體設立專頁而推廣。
概念與設計：Sou輝｜撰文與社媒操作：Joyce C. (PoDs)｜參與藝術家：Davis D. (PoDs)、Christy C. (PoDs)、Alive W. (PoDs)、Sou輝 (及背後PoDs助手)
設計交付成品
服務概念與命名
字體美學
微網站
社交媒體 Instagram 專頁
行銷推廣概念與帖子
付費廣告
Solutions Digest : :
Design Studio MZ+MM set up a B2C Avatar Creation Service to promote artists with disabilities.
Concept created by SouFai; copywriting & social media setup by Joyce C. (PoDs); participating artists are Davis D. (PoDs), Christy C. (PoDs), Alive W. (PoDs), and SouFai (and his assistants).
Deliverables:
Service development & nomenclature;
Typography;
Mini-website;
Instagram page;
Promotion concept development and posts:; &
Paid advertising.
