#conceptdevelopment #digitaldesign #branding #socialmedia #marketing #artdirection
炫幻！大變身 Transform Avatar 1~2~3
客戶：無狀無名設計事務所 Design Studio MZ+MM
項目：「頭像訂製服務」項目 Project “B2C Avatar Creation Service”
案例：數碼設計 Digital Design｜營銷宣傳品 Marketing Collateral
標誌設計 Logo Design
網站設計 之 B2C服務首頁 ｜Website design: B2C front page
標語創作 之「全港最大創頭」｜Tagline Design: "The Biggest Avatar Creation Site in Hong Kong (in Cantonese, it sounds like the biggest startup investor in Hong Kong)
網站設計 之 展示個體藝術家式樣的專頁 ｜Website design: Individual artist's style demonstration page
資訊設計 之 服務的購買流程表 ｜Information design: the purchase procedure of the B2C avatar creation service
社媒行銷 之 首發推廣其中一個男性為目標的帖子｜Social Media Marketing: one of the launching posts targeting male potential customers
社媒行銷 之 首發推廣其中一個男性為目標的帖子｜Social Media Marketing: one of the launching posts targeting male potential customers
社媒行銷 之 特色連續不斷的模組設計 (Instagram還是以正方形帖子格式的時間)｜Social Media Marketing: the continuous template of posts in the Instagram front page (before Instagram changed its square format of posts to portrait format)
社媒行銷 之 首發推廣其中一個男性為目標的帖子｜Social Media Marketing: one of the launching posts targeting male potential customers
社媒行銷 之 首發九格合體推廣 女性為目標的帖子｜Social Media Marketing: the 9-post integrated launching posts targeting female potential customers
社媒行銷 之 九格合體推廣 聖誕節推廣帖子｜Social Media Marketing: the 9-post integrated Christmas posts
社媒行銷 之 首發推廣其中一個女性為目標的帖子｜Social Media Marketing: one of the launching posts targeting female potential customers
社媒行銷 之 首發推廣其中一個女性為目標的帖子｜Social Media Marketing: one of the launching posts targeting female potential customers
社媒行銷 之 首發推廣其中一個女性為目標的帖子｜Social Media Marketing: one of the launching posts targeting female potential customers
數碼設計作品集
敘事設計 與 社媒行銷篇
無狀無名設計事務所 自設客製化頭像設計服務，另覓途徑推廣多元藝術家。除設立附屬於無狀無名的微網站外，還在頭像服務的主要目標群眾的社交媒體設立專頁而推廣。
概念與設計：Sou輝｜撰文與社媒操作：Joyce C. (PoDs)｜參與藝術家：Davis D. (PoDs)、Christy C. (PoDs)、Alive W. (PoDs)、Sou輝 (及背後PoDs助手)
設計交付成品
服務概念與命名
字體美學
微網站
社交媒體 Instagram 專頁
行銷推廣概念與帖子
付費廣告
Solutions Digest : :
Design Studio MZ+MM set up a B2C Avatar Creation Service to promote artists with disabilities.
Concept created by SouFai; copywriting & social media setup by Joyce C. (PoDs); participating artists are Davis D. (PoDs), Christy C. (PoDs), Alive W. (PoDs), and SouFai (and his assistants).
Deliverables:
Service development & nomenclature;
Typography;
Mini-website;
Instagram page;
Promotion concept development and posts:; &
Paid advertising.
